Grace Morgan is an experienced Director in Operational Real Estate specialising in optimising Net Operating Income (NOI) for institutional real estate investors across a range of alternative residential asset classes,including Build-to-Rent, Purpose-Built Student Accommodation, Co-Living,Single-Family Housing and Senior Living.

Grace joined AREA as a Director in 2025 to lead the Strategic Procurement and Asset Mobilisation Services Line within the Operational Real Estate part of the business headed up by Matthew Neal.

AREA is a niche specialist real estate consultancy,offering a depth of knowledge, experience and detail at all stages of the lifecycle for Alternative Assets.

Before joining AREA, Grace served as Director of Operations at Compass Rock International, overseeing the UK and Ireland BTR portfolios, and as Director at Global Apartment Advisors (GAA) where she contributed to planning strategy and design review for a variety of asset classes.

Earlier in her career, Grace held senior roles at FjeldConsulting, JLL Integral UK Ltd, Greystar, and iQ Student Accommodation, where she led complex procurement programmes, mobilised large-scale residential assets,and implemented scalable operational frameworks.

Grace is also a Committee Member of the ARL Ops Director Group at the Association for Rental Living, contributing to sector-wide best practices and innovation.

With a strategic focus on operational excellence,procurement, compliance and facilities management, Grace delivers enhanced portfolio performance through data-driven decision-making and rigorous cost control. Her expertise lies in aligning operational frameworks with investor objectives, ensuring long-term value creation and sustainable income growth.

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